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Hotel Chain Management

Learning outcomes:

By the end of the course, participants will:

  • Gain knowledge about hotel chains – their specific features, management and operational issues
  • Learn about the process of expansion and identify the entry modes of international chains on new markets
  • Be able to analyse and manage the process of affiliation to a hotel chain, adopting the individual hotel’s perspective
  • Gain knowledge about operations and human resource management in a multicultural environment
  • Gain knowledge about marketing and positioning of hotel chains, as well as identifying the advantages and disadvantages of individual hotel’s marketing within the hotel chain network

Indicative content:

  • Introduction to hotel chain management
  • Hotel chains theoretical framework
  • Hotel chain expansion
  • Hotel chain modal choice
  • Hotel chain marketing
  • Operations of hotel chains
  • Human resource management in hotel chains
  • Individual hotel’s perspective
  • Future issues and trends of hotel chain management

Course duration:
16-40 contact hours (1 contact hour = 45 minutes)

Delivery mode:
Face-to-face, online

Lecturers:
Maya Ivanova, Stanislav Ivanov

Price:
Upon request

NB: * The content and the learning outcomes will be adapted based on the agreed duration of the course.







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