Learning outcomes:
By the end of the course, participants will:
- Learn and analyse the different tourism intermediaries and their functions within the tourism distribution system
- Gain knowledge about hotel distribution channels, be able to elaborate hotel distribution strategy, according to the property’s product, location and other specific features
- Gain knowledge of tour operations, with special emphasis on the preparation, selling and implementation of different types of package tours and other travel products
- Learn about the diverse legal and formal agreements between tourist intermediaries and their partners; be able to negotiate on the core points of the contracts
Indicative content:
- Overview of the Tourism Distribution Chain
- Types of Tourism Intermediaries – functions, place in the distribution chain, way to benefit from the intermediation
- Relationships among the participants in the Tourism Distribution chain
- Hotel distribution channel management
- Tour operations – preparation of a package tour
- Tour operations – documents
- Tour operations – tour leaders and representatives
- Tour operations – marketing and operational issues
- Legal issues of travel agencies and other intermediaries
- Problems and conflicts within the tourism distribution chain
Course duration:
16-40 contact hours (1 contact hour = 45 minutes)
Delivery mode:
Face-to-face, online
Lecturers:
Maya Ivanova
Price:
Upon request
NB: * The content and the learning outcomes will be adapted based on the agreed duration of the course.
