Irina Dimitrova defended her doctoral thesis in October, 2024 and holds a Ph.D. degree in Business Administration from Mid Sweden University, Sweden. Currently, she is working as a Senior Lecturer in Marketing at Stockholm Business School, Stockholm University. Her main tasks include thesis supervision, teaching and examination in international courses both in English and Swedish.
Irina’s expertise is in the Marketing field, particularly consumer behaviour. Her research is mainly focused on adoption/resistance of new technologies and innovations such as digital payments and immersive technologies. She has more than 15 publications and four published scientific articles in ABS ranked international journals such as Internet Research, Journal of Services Marketing, and Journal of Consumer Behaviour.
Beside her teaching and research experience, Irina has participated in several international conferences such as AIRSI2024 in Zaragoza, Spain and Netnographic conferences in Manchester, 2023, and Milan, 2024. Furthermore, she has gained rich experience in Metaverse virtual conferences in AIRSI2022-2025. She has been honoured to receive the Economics Research Foundation Publication Award 2023. Recently, two of her articles have been awarded as most downloaded and read by Emerald publishing.
