Stanislav Ivanov, Director of the Institute, moderated the session “Smart Management of the Tourism Experience”, co-organised by the International Federation for Information Technologies and Travel & Tourism (IFITT) and AIEST.

Professor Stephan Bingemer and Professor Juho Pesonen explored the development of smart tourism destinations and shared their perspectives on the sector’s future. Plamena Bobeva and Dimitar Kunev complemented these contributions by presenting Bulgarian digital solutions for tourism businesses and visitor experiences, illustrating how global trends translate into practical applications.