Zangador Research Institute, participated in the “AI in Tourism” discussion panel at the Hospitality & Tourism Investment Forum in Sofia, 12-14 October 2026. Together with fellow panellists, he explored how artificial intelligence is transforming tourism, reshaping business processes, and influencing the wider tourism ecosystem.

The forum provided an opportunity to exchange perspectives on developments in tourism and hospitality, reconnect with colleagues, and establish new professional partnerships. Meetings between representatives of academia and industry created space for discussing the sector’s challenges and identifying opportunities for collaboration.